On-Page SEO Checklist To Rank On First Page In 2019 [Updated]
On-Page SEO Checklist To Rank On First Page In 2019 [Updated]

On-Page SEO Checklist To Rank On First Page In 2019 [Updated]

SEO is the most important aspect of any website or blog content. Having On-page SEO is even better. For many people that have gone into the business of building a website, they must have realised, by now, that the concept of blogging is beyond writing of content. It is the ability to market your content well. This largely overlooked aspect of the business has brought many people to fame while others remain in wonder of what could be happening.

SEO is the core of the business of blogging and for you to get it right; you need to understand the two categories of SEO. Just a quick reminder, SEO refers to Search Engine Optimisation. This is simply the ranking you get on your website. It can be referred to as the base for checking your website’s trust-flow, Moz ranking as well as the other aspects that make your website to become an authority in your field.

Quickly, let’s understand the difference in the categories of the SEO we have, which are off-page and On-Page SEO.

The off-page SEO is the numerous things you do to bring users from external websites to your blog. Here, the external websites have the function of referring to your own site. The presence of your links on these websites can be instrumental in giving you a lift in the ranking. When you do these things, you are practically advertising your site and allowing it to have a trustworthy flow from other sites. That is why it is also referred to as Off-Site SEO.

Sometimes, these links directing to your website from these places can be poor but they are all still off-page SEO. Some of the ways you can do this are to post your contents on forums like Reddit or answer questions on Quora or even post it on social media; thereby, redirecting people to your website.

The full utilization of this off-page SEO is a great way of redirecting traffic to your websites but is not capable of making your website remain at the top. These websites are like billboards redirecting you to your favorite burger restaurant or your favorite mall or car store. They are not the real deal.

They only have the means of giving people a view of what to expect at the real place. The real place is your website. And you cannot ever get your readers to stay on your site if you have not fully used the On-page SEO checklists.

First, let’s understand what on-page SEO checklist means. These are the things you need to do to enable your website rank well when information on it is searched. These techniques are not only in place for you to become the best out there, but they are also set to make you remain at the top.

Howbeit that you used some techniques but the next few days, your website has been sent to the second page because it does not have the right amount of information needed for it to be the best?

Consider this:
Your website needs to go through a pruning process and this checklist, which is often, referred to as On-page SEO techniques, contains the most important ways of getting a good clarification that you have done the right thing. Take it as if you’re traveling on a one-way journey.

To ensure you have gotten everything you need at your venue, you need the checklist. This is just that and in website world, we call it as On-Page SEO Checklist. To fully enjoy the glory your website will bring, you must work for its actualization.

In the next aspects of this post, you will be exposed to the list and probably hints on what you should do to make sure it works for you. All that would be necessary for you would be to not only study them but as a matter of fact, implement those On-Page SEO tactics. So, there might be a call to action at each point. Let’s do this.

40 On-Page SEO Checklist

1. Installation of Google Analytics

Google analytics is something you need on your website. Get it right, it won’t be the one to determine the ranking of your website but it’s an indicator. See it as a meter that has the job of showing you the present position of your website.

Now, when we are talking about positions, we are not talking about just your ranking when placed against a single keyword. It shows you all the rankings in your various posts. Surely, there are other types of analytics services but Google Analytics is the most popular one.

It will show you the insights into what you have done and the results of each action. It will show you how much people are ready to stay on your website or the rate at which they bounce off.

Not that only, it will also show the locations your website is being ranked from. It will show the rate at which different genders and age groups visit your website.

Even better, it will show how your users stay or return to your website. So, you now understand that you need it.

Call to Action:
If you use WordPress, it is better. Go to your admin panel and go to Add New Plugin. From there, search for Google Analytics. You will get many helpful plugins. You can install any plugin that you find useful. We recommend you installing Monster Insights. It will help you in detailed stats of Google Analytics. The plugin will act as a proxy between your website and Google analytics.

Also, you should create an account on official site of Google analytics. It will always show you your website stats and will send you a review at the end of the month. So, ensure you enjoy it.

2. Install Google Search Console

This is another thing you need, to ensure your website works well. Google Search Console will give you an insight into the keywords that make your website rank well. It will even show you the various keywords for your website and their rankings in Google search engine.

Then, it will point out the various keywords working in your line. Search Console, like Google Analytics, is like a meter and not actually a wheel. It will only help you realize that what you have been doing.

These tools have been built in such a way that you don’t need to do much manual analysis. They can show the percentage difference between the posts of your website and what you might have stopped doing.

You can see that even without much tweaking, having this knowledge handy is enough to make you understand that what you can do to rank better.

3. Yoast SEO

This particular SEO plugin is one that many wordpress users are familiar with. Its ability to run through the details of your website and to give you a thumbs-up for the right thing is beyond description.

With it, you can see the keywords you have used in the content you are about to post and how it would make you rank. So, you can say this is like a beta-tester for your content. It is like mothers ensuring their children are dressed rightly as they are about to leave for school. It will give you the missing elements of your contents.

Using both emojis and percentage, it has the uncanny way of making you desirous of doing everything right. The emojis are in different colors. The green one is always happy, also indicating that you’re ready to go. The yellow is in different.

It’s like the regular content that makes your website worthy of being placed in the corner of the web. However, the last which is red is always frowning because you have just sunk yourself into the bottom of the web, making it hard for people to find your website before it even sends the message.
So, you need to go for it and get good use of it.

Call to Action:
Look for the yoast seo plugin and install into your website. Most of the time, you have the chance to see it beyond just plug-in. It will be there for you the moment you post or have posted. So, make sure to have its watchful eyes over your contents.

4. XML or Sitemap

Generating Sitemap is another thing you need to do. It is like giving Google bots the maps to your website. They help in the indexing of your website and giving you an edge with google. The sitemap gives google an understanding of what the various pages of your website are all about. This will give you the chance to rank better.

Call to Action:
Download any good plug-in for your website and install it. For WordPress users, all you need to do is to look for the plug-in through your admin panel. For generating sitemap, wordpress users can use any sitemap plugin such as Yoast SEO, Jetpack etc.

5. Robot.Txt for Page Indexing

Page indexing is just like a library. Compare your page to a book and Google can be compared to a library. If your page is not indexed by Google Search Engine, the librarian (Google Robots) wouldn’t include it in any search option. Thus, there is a need to have your page indexed because, without it, you will keep working on your site but will not be able to see any traffic.

In fact, you will keep losing potential customers if you have an e-commerce page or even sell something. To wrap up that part, you will keep writing for yourself.

But this shouldn’t be your case. You should get a better means of doing this. And that is where Robot.txt comes in. When you upload this on your site you give your website a better chance of being seen by the search engines available. You can refer our robots.txt and can make yours accordingly.

It should be noted that some poor pages can make your website rank less and to avoid that, you should make your every page and every article stand out of the crowd. Writing well is one of the basic on-page SEO technique.

6. Rich Snippet

Another place you need to work on is the brief information. This is just like a snippet of what is to be expected in your post. Before you can try to get the information out to the public, there is a need to understand how people scout for it. Take a look at the regular search engine’s result. It always has its way of giving brief information.

Let’s say you search for the sentence – “Bluehost Review by Atul Bansal“. It will scout through the internet firstly for the keywords and bring out websites with the information. Thus, you will see something like:

Rich Snippets in On-Page SEO
Rich Snippets in On-Page SEO

Now, the orange color rectangular bar that you see in the above image shows you the rich snippets. On a normal occasion, these snippets are usually the first sentences in the posts.

However, you can help your readers understand what they are about to read by deliberately summarizing what they want to read. This information is rich enough to make your readers have a reason to click your site as soon as it pops its head.

Usually, the rating, review author, price and availability constitute the rich snippets.

To that end, it is recommended that you install any Rich Snippet plugin such as All In One Schema on your website. This is the only way by which you can show catching snippets in search results.

7. Google Keyword Planner

Many SEO tools such as google analytics, google search console come into picture after you have posted the article but Google Keyword Planner is recommended for the pre-writing phase.

Keywords are important in any blogging business. While it might not always be cool to dump them in your posts like salad cream, it is good to have the right ones in your post.

With that understanding, you need to visit the various suitable keywords planners that will help you get the result you need so that you can reach the height that you desire in the business of blogging and can strengthen your on-page seo checklist and on-page seo techniques.

Search the internet and you will encounter many keywords planners, but the most recommended free tool is Google keyword planner. It filters the various keywords used by people in reference to the topic on which on you want to write the article.

However, if you want to seriously get success in blogging then you must try some paid alternative such as SEMRush or Keyword Revealer.

Your focus should be on what you will like to discuss because that will help you in determining your keywords.

8. SEO-friendly URL

There are ways by which you can change the words which people will see in your url. It is never advisable to use ugly URLs especially the ones with numerous symbols. Consider below 4 urls:


Out of above 4 urls, which one do you think is self-explanatory to search engines and also to human beings?

You are correct. The fourth url is self-explanatory in the sense that it contains the keyword in the slug and also it clearly depicts the purpose of the article. The other 3 urls are ugly and for some odd reason scares your readers away.

Also, as part of On-Page SEO Checklist, avoid the use of long urls. People tend to draw their attention towards the links that are shorter and attractive. As per a research, short urls tend to be better in Google search. So, make sure you keep your urls short and crispy.

On-Page SEO Techniques Url Length
On-Page SEO Techniques Url Length

9. Include Keywords in Your Url

Remember that upon search in Google or any other search engine; your website should be in top results. Only then you will be able to drive traffic to your site. And for this, you need to tweak keywords on your articles in every possible way.

If these keywords are not shown in the best way possible, you might see degradation in the search engine results pages (SERP). Therefore, to avoid this, ensure your major keywords are represented well in the url so that your on-page seo techniques work well.

Call to Action:
Search for the keywords of your posts and tweak your url to have it. Please note that never do keyword-stuffing. It is better to keep the urls short and include only one keyword related to the article in the url.

10. Keyword in The H1 Tags

H1 tags are the headings. This is that place where you would like to insert the huge fonts and the bold words. For you to rank well in search results, there is a need for you to insert the major keyword in this heading.

H1 tag is something that keeps lots of value in any search-engine. Also, people will see that tag before they are able to see any other sentences in your article. So, If you are including the keyword in H1 tag then you are making a way for your people to read your article. The titles keep a great importance in SEO and you must try your best to write the catchy titles.

Check these guides to learn to write good titles.
26 Catchy Headlines To Increase CTR And Traffic [Secrets Revealed].
21 Free Headline Analyzer Tools That Only Few Writers Know About.

Also, there is a misconception that we should only use single H1 tag on our website. As per Google, having multiple H1 tags is not a problem in on-page SEO. Check below webmaster video from Google. But then also I would recommend that unless there is no specific need of adding multiple H1 tags, use only single H1 as it will clearly state your headline.

Anyways, here is the video from Google Webmasters team.

11. Keyword in First Paragraph

The first paragraph is the most crucial part because as you have been hinted before, this is the place people would see if the snippet is not available. Moreover, most readers have the tendency to skim a post when they encounter it.

They assume the first paragraph would be able to give them a summary of what the post would be about. So, you can imagine their slight disappointment when the keywords are not in this first paragraph.

It is also important to remember that Google bots would seek this information and have the tendency to rank you better if you can make the keyword available in the first paragraph or within the first 100 words of your article.

12. Keywords in Subhead Tag

Subhead tags are the subheadings in various topics. Take, for example, your topic is ‘How To Cook Brinjal?‘. The keyword here is cook-brinjal. But remember that your readers’ focus, as well as that of Google bots, would be to search for this keyword in all the articles on internet.

And if you are including the keywords in subheadings then it would be an indication to Google bots that you have dedicatedly sections in your article written specific for this keyword.

And this is further an invitation to Google inviting it to index and rank your website. So, you can add some specific subheadings such as ‘Why you Need to Know to Cook Brinjal?‘.

Therefore, if your subheading tag has the relevant keywords, you have a higher chance of being ranked higher than the others.

13.Keyword In Several Places In The Post

To really rank higher through your on-page SEO, you need to understand that strategic repetitive usage would make you have a higher hand than anyone. Having said that, always remember that over-optimization of keywords will put your website in Keyword-stuffing and Google will simply remove your articles from its database. Google is becoming too strict on keyword-stuffing.

This is not 2010 or 2015, when people used to rank their websites with keyword-stuffing. So, be extra cautious in this stream.

So, as part of On-page SEO checklist, chip the relevant keywords into the article at relevant places. Not only will it bring people to your post, but it will also keep their mind on the theme of the discussion.

Though there is as such no clear indication from Google that what is the ideal keyword density to which any article should stick, BUT I suggest you to keep your keyword density in the range of 0.6 – 0.8 %, even less than 1%.

Below is the video of former head of Gogole Webspan team, Matt Cutts, where he talks about keyword density. Though the video is very old, created in 2011, but it still holds the true value for keyword-density.

14. Latent Semantic Keywords

These are actually related search terms. When you include them in your content, you have a higher chance of getting your website on the first Search Engine Result Page(SERP). Though this on-page SEO technique is much overlooked but the webmasters who have worked on LSI keywords have taken lots of benefits from it.

This On-page SEO technique has effectively brought various people to the limelight. While some people have not used the synonyms and related keywords in their posts but others have discovered it and have written about the related search results to the topic asked.

You need to check out Mastering LSI Keywords for detailed guide on LSI keywords.

15. Internal links Must Be Introduced Early

Internal links are very essential. They help you in keeping the people on your website for long and that is good for ranking. If a person does not like your article but if you have introduced an internal link then chances are that knowingly or un-knowingly he might click on that click.

Though he did not like your content but if he has clicked on your internal link and liked another article then he has increased the on-stay time on your website. He has decreased the bounce rate and thus, has sent a positive signal to search engines for your website.

Thus, whether he liked or not the article on which he landed through Google, he has made it known to the search engine that your website can be trusted.

Now, on using them, it is very germane that you make use of them at the early stage of the blog post. When you have done this, people tend to click the links more as they fall in front of their eyes without scrolling the blog post. With this knowledge, it is important that you make sure you link out to other discussions before time.

This will push them to probably open the link in a new tab or even go through the post and finally return to read the initial post .

16. Use Up to 3 Internal Links

As stated above, internal links are like an advertisement for your visitors to see the great work that you have done in your blog. The internal links will also point Google bots to the other pages you have on your website. But if you have no knowledge of this, you will not be able to fully utilize this on-page SEO tactic.

But knowing about this is not enough, understanding its usage is important too. There are some wordpress plugins too that does internal-linking automatically for you but it is not advisable to use any plugin for internal-linking. People have more affinity for the links embedded manually into the posts.

When you embed the internal links manually then you can insert any desired link for any word or sentence and at your desired location. But the plugin does that on its own and automatically and you lose control over the internal linking. So, for On-Page SEO checklist, never opt for any plugin for linking your own articles.

To get your readers to read the wonderful posts you have in the other parts of your website, it is advisable that you post at least 3 links in your new articles. This will not only make you rank higher, but it will also give your readers a reason to stay longer on your website.

It is not any hard-core rule from any search engine that you should keep the number of internal links as 3 but 3-4 internal links for 500-1000 words article are fine. If you are cluttering your article with too many internal links then that will be a negative sign to your readers and they will not like that thing.

If you are planning to write lengthy articles for 2500+ words then you can add 4-5 internal links. And if the article length is 5000 or more than that, 6-7 internal links will suffice. The bottom line is that just see where the article looks natural and from there, stop putting more links.

There is a concept called Majestic Flow. This is when your citation flow and Trust flow are being considered by Google. These are mostly links coming back to your page from somewhere else. These external links pointing to your site are known as backlinks in SEO language.

Most webmasters are always after the links and citations from other websites but they forget the one thing known as Trust Flow. It will be good to reiterate that Trust flow refers to the level of trust, measured in percentage that Google has for the website linking back to yours. Now, if your own website keeps good authority in Google’s eyes then your internal links will even rank better than the external links.

Now, you understand what it means to have a better internal linking. The internal linking keeps a great importance in driving your page higher in Google and Bing search.

17. Link To Site With Good Page Authority

Send out links to pages with better authority. The need for this is so that you can be able to get a good trust flow. When sites begin to get their traffic from your page, you have more authority as times goes by.

This does not call for you to keep posting links of other websites on your site as if your website is a junkyard. No! All you need to do is to make sure you have a few links to authority websites.

In SEO terms, we call these links that you are sending back to other sites as External Links. And remember that on-page seo checklist is incomplete without adding proper external links in the article.

18. Proper Spelling and Grammar

Oh! Great Grammar and spellings can take a lot of work but can be fully achieved. Excellence is a desire and for you to fully achieve your desires, you must have worked towards them and that is the only way to reach any height in your work.

Thus, before posting, utilize the different proofreading websites available for you. Some like Grammarly have their free versions. Opt for these. And if you’re capable of doing so, go for the paid version of Grammarly because the paid versions are always rich with more chance of getting your work thoroughly edited.

Also, you should keep improving what you considered as your knowledge of grammar. Question every sentence you read until you’re sure that it’s good. More so, always seek out better ways of writing and editing. Writing article gives lots of bulk work. You need to check for ambiguity, rigidity and spelling errors as well as grammatical errors in your article.

This might be hard to a certain extent but definitely achievable. One nice way to improve Grammar skills is to have Grammarly on your system.

19. The Longer the Sticker

This might seem odd but it’s the truth. Assume you’re traveling and you see two boards. The first is advertising a type of soda drink while the other is advertising a competitor of this drink. The first adverts’ billboard is as small as your car’s windshield.

But the competitor made its billboard too long but in such a way that you keep seeing the importance of their soda.

Now, which would you go for or vividly remember?

There is every assurance that the second advert had captivated you. The same goes for information and details on the blog. When you see a post skimming the discussion, you will always prefer the one longer to it because it seems more detailed.

If you have the desire to get a good ranking, keep your readers on the page by giving them long posts with good quality. This will make them stay longer and reduce their bounce rate; consequently, your website will be trusted by Google.

Research shows that long articles work well in search-results. But please remember that Google is not word-counting algorithm and do not ever punch your articles with irrelevant stuff and never compromise quality over quantity.

Check out, How long should articles be written in a blog?

On-Page SEO Article Length
On-Page SEO Article Length

To decrease the bounce rate and to keep your readers stay longer on your website, you can always ask yourself these questions:

• Why?
• When?
• Where?
• How?
• Who?

These questions will always answer most discussions and paragraphs and will give ideas for effective writing. You can also always focus on the effect of the things that you are discussing. Even if it’s a solution, look at the effect and discuss it too in your article.

20. Value and Quality Matters

Your content is just like a piece of paper strewn across the floor if you are not ready to put in the hard work needed to make it beautiful. There is a difference between writing with knowledge and just giving out information.

As much as you want to discuss your pet or your best friend, ensure they have significance to your readers. They want something that speaks to them. You can’t burden them with a story that is not causing any effect in their life.

Quality and value sell. Look at the rich men around you and great bloggers you might have encountered. Many of them became successful as a result of the numerous values they add to the lives of others. You too can succeed in doing that.

Make sure that the life of the post is rich enough to give your readers the information they need as regards what they seek. Read and read until you help them to break down the information they need. If you are not providing the value in your post then any On-page SEO technique will not work.

Look at value like this:
People are brilliant and would have figured out things themselves but they need clarity and that’s what you’re providing. So, break it down, fine-tune and make it easy. The information spread across the internet is such that needs more insight and that’s what you must always strive to do.

21. Multimedia Attracts Google Crawlers

If you need to rank higher then try posting multimedia. Google crawlers or bots have the work of ensuring that quality information is spread across the net and are easily accessible by anyone in need of it.

Therefore, work on putting audio messages, pictures or even videos in your posts. Instead of weighing your website down, they have the job of lifting it to the surface. You need to understand that they act as a magnet to Google crawler.

You need to understand that just posting anything wouldn’t give you the chance you need. Value is the core of the business here and utilizing this would give you a chance to remain at the top.

22.Comments and Reviews Work Better

As much as you wish to, don’t ever restrict your blog from comments and reviews. This is necessary. You need to realize that people’s comments and reviews are part of the things that make your ranking increase in the business.

A good website is one that achieves the trust of its visitors. And that’s why; you should allow comments on your articles.

But the question is that how the visitors trust be achieved by allowing comments and reviews?

You should remember that people like connections. So, you mustn’t act like one super robot. You are human. May be you need to stop here and repeat the statement:

I am human!
I act like a human!
I respond like a human!!!

You need to allow comments on your blogs and you must reply to your readers’ comments.

Why the need for allowing and responding to comments?
A lot of people have lost a lot of followership because they have focused their attention on just working on their blog and they find it hard to respond to the comments on their blog.

Remember that your visitors are also busy in their personal lives and in their works but they have taken their time out to appreciate your work and that’s the reason they are reading your article.

They think that you have done a good job and therefore, they decide to drop a comment or question on your article. But you probably disregard them by refusing to answer them.

If you are not responding to your readers’ queries then you need to change your blogging tactics. You probably aren’t aware of how these comments will make you rank better. This is a wake-up call! Most people often drop some unforeseen keywords in the comment boxes and until you respond, you will not get more of such.

Check out the below Blog Commenting guides. Though the guides are written keeping in mind when you are going to leave a comment on other websites but these will give you enough knowledge on importance and tips of blog commenting and why you should allow them on your blog as well.

23 Blog Commenting Tips to follow
Benefits of Blog Commenting

23. Reduce The Size of Images

BIG IMAGEs are scary! Don’t be a scarecrow for your readers. Images are wonderful but you need to reduce their sizes if you truly want to enjoy the result that images can give you.

There are various plugins such as Ewww Image Optimizer that have the job of compressing images for you. All you need to do is to search those image compression plugins from your wordpress dashboard and install them on your website. That is the only way you can fully enjoy the benefits of adding images on your website.

24. Keyword in Image

The words you use in the images are important. Those words can be caption, alt tag and name of the image. When you add the caption or alt tag, ensure they contain the keyword of what you want to express.

This is the way by which you will be able to get more search traffic. Some people are often after pictures and would stumble on some of your content and boom! You have a follower.

You can’t have this by merely posting pictures! So, as part of On-page SEO tactics, your images must contain keywords.

25. Alt Text Has More Superpowers

You should debug your image from the view of Google bots. Remember Google crawler cannot read your images as such. It sees nothing on images, except some information that you add in the image tags. The Google crawler has been designed to read only texts in HTML formats.

Remember that Pictures are for Humans. Texts are for Google Crawler.

When people seek anything online that is contained in your website, Google crawler will include your website because it can find the keywords in your articles.
But how any Image Search Engine will be able to retrieve your images and show on its search results?

Image Search Engines scan your images by using some tags that you embed in your images. So, it is always advisable for you to write the keywords of your post in the alt tag.

26. Title Text

The title text of the picture too has a way of making you rank higher. Remember the Google crawler rules that it is only able to read your images through some predefined tags. Therefore, you must always include the keywords in your title and alt tags.

You need to check,
How to Optimize Images for SEO?

27. Captivating Title

Now let us leave images part and be back to text and google-readable content. A dull title or too long would have your readers skipping through the topic. To avoid this, aim for topics that will make the most of your readers’ time.

A captivating title is one that doesn’t need to tell the readers what they really expect but it should make them have a desire to read the text.

If you were to read a blog, which below title you would have gone for?
15 Blogging Tips For Bloggers That Kill Success.
• Blogging: Become a better Blogger.
• Blogging Tips For You

You can see for yourself that the first one has captivated you and it won’t make you to pick from any of the ones that came after.

28. Titles- The Shorter The Better

As pointed out above, the shorter your blog titles are, the higher your chance to have more readership. The point to note here is that do not shorten your titles too much. I just want to say that the title length should be around 60 characters so that it gets fit in search results.

29. Use Power Words

Words like ‘Easy’, ‘Effective’ are also necessary for titles and even within posts. If you remember well, everyone needs someone to simplify some aspects of knowledge to them and you can take that role. It is very hard to decipher something by oneself until they have been pushed to us in the simplest form.

30. Numbered Titles Are Magnetic

People are easily drawn to titles that use numbers. Something like “20 things that make ‘this and that’ easier” draws people nearer to your website faster than telling them things generally.

You need to check below awesome articles for writing headlines and titles.
How to write Catchy Headlines To Increase Traffic and CTR
21 Free Headline Analyzer Tools

31. Use Modifiers That Attracts

Modifiers are words that are used to make people have a feeling that they have seen the right thing. Words like ‘easier’, ‘essential’, ‘necessary’ are useful in topics. When a person sees this in a topic, he believes that he has reached to the right place.

And how can one find a home in any strange place, so give your readers something captivating enough and which they feel reliable.

32. Intriguing Meta Description

Your description in the description meta tag is useful in making you rank higher. Until you use it wisely, you would keep dragging yourself down in the sea of bloggers.

A meta description is like a synopsis of what your readers should expect in the post. Many people are always after this part of the posts first.

The meta description tag goes as below:

<meta name="description" content="...">

33. Keep Meta Description Short

Meta descriptions as stated above can spill out information of what is to be expected. Nevertheless, try to make your description in between 140-160 characters. When you do this, your readers will quickly skim through it to get as much information as they can.

If your readers like the description then out of curiosity, they will check your article because with meaningful description, you have only made it suspenseful for them.

34. Paid Advertising on Google Adwords

With Google AdWords, you can always reach people. You can place your ads on Adwords and can expect a good amount of traffic from it. But in case you don’t have the money to spend on Google Adwords and to reach people then also no need to give up. Try the other on-page seo techniques detailed in this article and sooner or later, you can achieve the desired search-engine ranking.

The biggest benefit of Google Adwords is that without doing much on-page seo tactics, you gain good number of visitors. But it is also true that you cannot merely depend on it. So make sure that whether you advertise on Adwords or not, you are following the correct on page seo techniques.

35. Popular Social Media Work Better

Ensure that your site allows sharing through popular social media and forums. When people see something beneficial, they love to share with their loved ones and what better way can they do than to use the available social media like Facebook, Twitter, Instagram and other forums like Reddit.

36. Let Important Pages Be On The Homepage

Do you have some pages that are important and should be read by everyone that visits your website? Then, you need to ensure that they are just a click away from the front page.

This will get your readers to visit those important pages even after they have browsed through the content of the website.

37. Use Google PageSpeed Insights

Confirm the speed at which your website loads when visited. Loading time can be an obstruction to getting more views. With Google PageSpeed Insights, you can make the necessary corrections as it will procure methods to increase your website load speed. You can also refer GTmetrix to check the speed of your site.

Also, the point to note here is that a good web host plays a vital role in the speed, performance and uptime of your website. So, make sure that you are on a good web hosting company.

We recommend below hosts, out of which you can select any one. If you are starting with your website then go with either A2Hosting or Bluehost.


And, if you are looking for managed wordpress hosting then go for WPEngine.

38. Mobile Responsiveness

Ensure that your website responds well when visited through a mobile device. You should have a responsive and nice theme from wordpress that creates your website well for mobile devices. Try some nice wordpress themes such as:

Elegant Divi.

You can check your web page in Google’s Mobile-Friendly tool to test if your web-page opens well in mobile devices.

39. Check Technical Errors

You need to check if your website has any technical errors (such as related to javascript) and if yes, you need to fix them. You can go to ‘Developer Tools’ of Google Chrome and check if your website has any errors.

Please note that you need to first open your website in Chrome and then in order to check your site’s technical glitches, you need to press ‘Ctrl+Shift+I’ or need to go via ‘More Tools’ –> ‘Developer Tools’. In the console, you can see if your site has any javascript errors. Again, the best is that you have any decent wordpress theme.

40. Try Your Site On Various Browsers

Use the various browsers such as Opera, UC browser, Google Chrome, Mozilla Firefox, Internet Explorer etc. to test your website and see if it opens successfully in them. You need to check your website in all the major browsers, both on your desktop and smartphones.

I hope you must have enjoyed this complete On-Page SEO Checklist.

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